Press release writing and distribution guides — 10 practical guides.
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How do you write a headline that actually gets opened?Headlines determine whether journalists open your email; learn what works and what doesn't.
What should go in the first paragraph of a press release?The opening paragraph must answer why a journalist should keep reading.
Do you need to include contact information, and where?Contact details should be easy to find—here's the standard way to format them.
How should you distribute a press release to journalists?Direct outreach beats mass email—here's how to do it strategically.
Should you include quotes in a press release? What makes a good one?Quotes can help—but only if they add something journalists couldn't say themselves.
What's the actual difference between a press release and a news article?Understanding why journalists don't publish your press release as-is and what they actually want instead.
When should you actually send out a press release?Not everything deserves a press release—here's how to know when you actually have news.
How long should a press release actually be?The ideal length balances giving journalists what they need without wasting their time.